The case for one artist doing everyone
For most weddings, having one artist (or one artist-led team) do the whole party is the right choice. The reasons are practical more than aesthetic:
- Visual consistency in photos is achieved when everyone's makeup is done by the same artist using the same products and approach, because mixing multiple artists often produces jarring differences in finish and colour temperature in group shots.
- One schedule, one timeline means a single artist knows exactly when each person needs to be in the chair, whereas multiple artists or self-done bridesmaids introduce variables that the bride has to manage on her wedding morning.
- The artist already knowing the bride's look is a real advantage, since having done your trial and understanding your colour palette, they'll instinctively calibrate bridesmaid looks to complement yours without you having to brief a second person.
- One vendor relationship, one point of contact means simpler logistics and fewer things to coordinate in the weeks before the wedding.
When separate arrangements make sense
There are genuine reasons to separate the bride's and bridesmaids' makeup arrangements:
- A very large party often means your artist will bring a second artist anyway, at which point the single-artist benefit is already diluted, and some brides choose to split so the professional artist handles the bride and mother of the bride while bridesmaids do their own makeup.
- Bridesmaids who prefer their own look can be accommodated, since some bridesmaids feel more comfortable and confident doing their own makeup, and it's usually possible to allow one or two self-do members without affecting the day's cohesion.
- Significant budget constraints can make self-done bridesmaids a sensible saving, as bridesmaid makeup adds £85–£175 per person to the total, provided the bridesmaids are briefed on key points such as avoiding SPF for flash photography and keeping a consistent colour palette.
What to tell bridesmaids who are doing their own makeup
If any bridesmaids are doing their own makeup, give them this brief in advance:
- Avoid foundation or products with SPF in the formula, as this causes white flashback in photos.
- Test your look in advance and photograph it in natural light and with flash.
- Match your lip choice to the general colour palette (warm/cool, nude/berry etc.) and check with the bride if unsure.
- Start with a clean, moisturised base and use a primer if you have it
- Check your makeup an hour before the ceremony under the venue lighting if possible
Does the makeup artist need a minimum number of people?
Many bridal artists have a minimum booking requirement, typically 2–3 people including the bride, to make travel worthwhile. Ask about this when you enquire. If you're a bride-only booking and the artist has a 3-person minimum, you'll either need to make up the numbers or find an artist without that requirement.
The decision about who's having makeup done professionally is one to settle early in the planning process, ideally before you send out bridesmaid invites. It avoids the awkward situation of some bridesmaids expecting professional makeup and others not, and it allows your artist to plan the morning schedule accurately from the start.
Bridesmaids, mothers of the bride and groom, and flower girls can all be added to your booking. Discuss your full party at the trial and I'll build a complete morning schedule around your ceremony time.
Enquire about your party →